Concept Writing

Maati provides concept development services for corporate, commercial, and entertainment projects.
Our legendary creative team of concept writers and designers has been carefully curated from the worlds of feature film, network television, music videos, viral videos, social media, journalism, architecture, video games, and fine art.
This creative diversity enables Maati assemble the optimal mix of artists and craftsmen for each project based on that project’s specific creative aspirations and budgetary parameters.
Indigo provides concept development services for the following types of projects:

  • TV Commercials
  • Music Videos
  • Viral Videos
  • Brand Videos
  • Corporate Videos
  • Pitch Videos
  • Promotional Videos
  • Sizzle Reels
  • Web Videos
  • Demo Videos

Our concept development process begins in our creative department, where we as team of Maati writers’ designers, composers, and visual effects artists develop the agreed-upon project objectives into several unique production options.
We explore numerous ways to execute the narrative content, visual style, graphics, music, and sound design, as well as which production techniques will connect most effectively with our desired audience.
Our creative exploration includes research, story outlines, visual treatments, scripts, storyboards, revisualizations, and scratch audio recordings representing all the key elements and creative choices for the project.
After considering dozens of options, we assemble all the best elements and ideas into three compelling final concepts to present to the client for evaluation and discussion.
Do you have an idea for a video? Do you need more information and guidance for your vision? Let Maati develop your idea into a fascinating creation.